Shared channels, shared success

Great partnerships aren’t born, they’re made. See how organizations big and small use shared channels to connect teams at different companies

a goldfish swimming seamlessly between two fish bowls, denoting the ease of working in shared channels in Slack
Image Credit: Pete Ryan

We’ve talked a lot about shared channels. What they are, how to use them and their network effects. But in this post we’re letting our customers show you all the clever ways that they’re using shared channels to improve how they work with partners, vendors and even customers. 

Whether to scale logistics and operations, maintain high customer satisfaction ratings or reduce team workloads, several organizations are using shared channels to streamline work while achieving their missions. They’re the proof that shared channels are win-win for everyone involved. 


shared channels customer support hero two people communicatingCustomer support in a snap

What’s in a shared channel? Hundreds of customers, or at least that’s according to companies like Iress, Zendesk, Fastly and Hugo, all of which are using shared channels to deliver better, faster and more accurate customer support.


Build credibility with customers

Zendesk, yes the customer support software, uses shared channels with both their partners and customers to streamline communication, build credibility and deliver excellent customer service.


Offer premium service to VIP customers

Fastly uses shared channels to wow top customers with near real-time support. Shared channels also allows Fastly and its clients to communicate in a more scalable, accessible way—and maintain a customer satisfaction rating of 95%.


Stuart delivery serviceOn-demand customer service

On-demand delivery platform Stuart connects businesses to fleets of geolocalized couriers across 100 European cities. They use shared channels to provide support for enterprise customers, resulting in a 30% reduction in workload for the support team.


Two Slack users from two different Slack instances reaching across the gap to shake hands and connectDispatch delivery status straight through to HQ

Chicago’s famous Portillo’s Hot Dogs use shared channels to communicate with delivery drivers about weather and traffic delays, so they can better manage and meet their customers’ expectations.


young woman helping older woman sign up for smartcareCustomer feedback right from the source

Slack’s shared channels have changed the way Smartcare, an audiology platform and billing service for independent practices, support their customers. They bring all new customers into Slack and even pay for them to use it with them.


vending machines and vending machine management systems by Parlevel SystemsManage logistics with clients in real-time

When your customers’ businesses depend on your products, speed of service is paramount. The team at Parlevel Systems use shared channels to transparently track and report real-time data around vending machine operability and product inventory.


Keep remote staff in the loop

Deliveroo, the London-based food delivery company, uses more than 200 shared channels to coordinate delivery logistics with its courier service, communicate with corporate clients and keep its customer support vendors in the loop.


Speed up design iteration

Global footwear company Cole Haan uses shared channels to speed up processes, such as sharing design files with vendors. “Now that can happen basically automatically, and in a fraction of the time,” says Andrew Coulter Enright, vice president of brand design. 


Put the fulfill(ing) back in fulfillment

Fashion brand Everlane makes the return experience a breeze by partnering with vendor Happy Returns. Both companies use their shared channel to resolve issues, answer customer questions and locate product information within seconds


Collaborate on brand campaigns

German media company Bauer Excel Media plans ad campaigns in a shared channel with online advertising agency Ströer. “Using [shared channels] saves us much time and stress. File-sharing within one place, using the same integrations in one place—awesome,” says Julian Wagner, a senior architect at Bauer Xcel.


Inspire new solutions

Cloud data platform Snowflake Computing relies on more than 150 shared channels to engage vendors and partners in resolving issues and developing new solutions for customers. “Having the ability to message an external vendor via Slack provides next-level support,” says Marisa Guarino, an IT systems engineer at Snowflake.

Manage franchises and acquisitions

Seek, Australia’s top employment marketplace, uses shared channels to collaborate across its broad portfolio of acquired companies, which span 18 countries. Using shared channels, they jointly develop products, exchange expertise and build a common culture

Learn more about setting up shared channels in our resource library.

a goldfish swimming seamlessly between two fish bowls, denoting the ease of working in shared channels in Slack
Start a shared channel

Ready to make your partners, customers and vendors part of the team? All you have to do is create a shared channel in Slack. Fortunately, clicking here will get you there a little quicker.

Start shared channel

Slack is the collaboration hub, where the right people are always in the loop and key information is always at their fingertips. Teamwork in Slack happens in channels — searchable conversations that keep work organized and teams better connected.